How to Determine Your Business Goals in Google Ads
Businesses are facing greater complexity than ever before in engaging consumers, tracking their journey from start to finish, and protecting user privacy.
To assess the entire consumer journey and decide which campaigns maximize profitability, you must first clearly define your business objectives so that your measurement strategy is aligned with those goals.
In this module, you will learn:
1. Regarding the four sorts of business objectives
2. How to implement them in your business.
3. How to establish realistic growth targets
Clear objectives are important.
To reach your business goals, well-stated objectives can help you determine which techniques are effective in growing your firm and which can be improved.
The key to creating a great objective is to make it measurable and have a clear timeline. Once you’ve determined your company’s overarching, top-level goal, you’ll:
- Determine your financial and strategic business objectives.
- Translate your financial and strategic business goals into marketing objectives.
- Translate your marketing objectives into advertising campaign objectives.
This can help you measure what’s most important to your business. Let’s examine each one.
- Financial objective: A financial objective focuses on increasing revenue, profit margin, or volume (for example, units sold). Often, larger companies will create a subgoal for each of their lines of business.
- Strategic objective: Strategic objectives outline how you’ll achieve your financial objectives.
- Marketing objective: Marketing objectives support the business objective. Some smaller companies may not have the scale to warrant this level of specificity.
- Advertising campaign objective: This refers to the channel-specific goals needed to meet your marketing objectives.
a. Campaign metrics: These are specific indicators used to assess the effectiveness of your media objectives.
Apply to your business:
2. Your product or service.
3. Your consumers.
4. The results or value you provide to your customer
What are the most appropriate short-term and long-term goals for your company? How will you answer these questions?
- How does your company make money?
- Where are the most likely sources of growth?
- Which competitors are doing well in the market, and why?
- Where do you see your business in five years?
Financial objectives: How to make more money:
To make your business prosper, you need to be able to increase your profits. There are only two ways to do this: reduce costs or increase revenue. If you want to increase your revenue, you can either raise your price or increase your volume. Depending on the type of business, volume can mean units sold, capacity, leads, or something else.
You need to balance your short-term and long-term goals, and each short-term decision also needs to work toward achieving the long-term goal.
Let’s look at how each outcome is affected by the other decisions.
1. Profit and revenue:
Increase profits.
- Increase financial profit; the difference between the amount earned and the amount spent to buy, run, or make something.
- Reduce your expenses or increase your revenue.
Increase revenue.
- Increase company income (money coming in).
- Either raise your price or increase volume.
2. Volume and demand:
Increase volume
- Increase units sold, capacity, leads, or something relevant to your business
Increase demand
- Increase consumers’ readiness to pay a price for a product
3. Price:
Lower price
Lower the amount paid by the consumer to purchase products
Increase price
Increase the amount paid by the consumer to purchase products
Apply to your business:
- Improve margin or profit: This is great for businesses that are trying to save expenses and increase sales. However, there is usually a cost involved. For example, even though a company will be very profitable in the long run, some cost-cutting investments may not pay off for a few years, causing it to lose money in the short term. This is usually preferred by well-established businesses or those with low profit margins, such as retail businesses.
- Increase revenue: Businesses usually do this by raising prices or increasing the total number of sales at the same price. In other words, revenue can increase even in the absence of an increase in total sales.
- Increasing volume: Businesses looking to increase volume will either adopt different strategies to generate more demand or lower prices to increase sales. But doing so may reduce short-term profits.
Strategic objectives:
Many businesses use strategic objectives in addition to financial objectives to explain how they plan to meet their financial goals. Developing your brand strength is an example of a strategic goal.
- What does “brand” mean to me? In the eyes of some people, the logo is the brand. However, in this instance, we are referring to consumer perceptions of your brand and merchandise. You are that brand.
- In the marketing world, the term “brand strength,” also sometimes known as “brand equity,” refers to the advantage of owning a well-known name such as Sony. The theory behind it is that a well-known brand name can increase sales simply by virtue of being recognized.
It’s difficult to get new users if people don’t know about your brand or don’t think well of it. As a result it is also difficult to retain existing consumers. As a result, branding is vital to a business’s long-term ability to increase sales.
What’s a reasonable growth target?
Setting growth targets depends predominantly on your maturity in the market you compete in. Let’s explore this more.
Mature companies: If you’re a mature company, growth is likely to be modest, as you have less room for growth. This isn’t necessarily bad. Low single-digit growth for a large brand may translate into more dollars than double-digit growth for a smaller brand.
Less-established companies: A less-established company can aim for more ambitious growth. Just be mindful of diminishing returns, and understand how far you can stretch your growth ambitions.
Which marketing return on investment (ROI) target : When deciding what return on investment (ROI) to target in marketing, a high ROI may not always be the best choice. To achieve your growth goals, you may choose to invest profit margins in faster user growth. For example, if a $2 ROI delivers twice as much user growth as a $3 ROI, marketers may choose $2 as a target even though it is the second-best option for profitability. Sometimes the right goal is the one that keeps your company in business.
Key takeaways:
Business objectives should be measurable and include a clear timeframe. There are four types of objectives:
- Financial objectives
- Strategic objectives
- Marketing objectives
- Advertising campaign objectives
When determining your business objectives, you should:
- Identify your financial and strategic business objectives
- Convert your financial and strategic business objectives into marketing objectives
- Convert your marketing objectives into advertising-campaign objectives
How Google Search Works and Generates Results
Google Search is a powerful tool that helps billions of users find information quickly and efficiently. Its sophisticated algorithm processes vast amounts of data to provide the most relevant search results. Understanding how Google Search works involves delving into its key components: Crawling, Indexing, Ranking, Displaying Results, Personalization, and Continuous Improvement. Let’s explore each of these components in detail.
1. Crawling
1.1 What is Crawling?
Crawling is the process by which Googlebot, Google’s web crawler, discovers new and updated pages on the web. Googlebot starts with a list of known URLs and then follows hyperlinks on those pages to find other pages. This continuous process ensures that Google’s index is as up-to-date and comprehensive as possible.
1.2 How Googlebot Crawls the Web
Googlebot uses several techniques to crawl the web efficiently:
- Sitemaps: Webmasters can provide a sitemap, an XML file that lists all URLs on a site, to help Googlebot discover pages.
- URL Discovery: Googlebot follows internal links within a site and external links pointing to other websites to find new content.
- Crawl Budget: Googlebot allocates a crawl budget to each site, balancing the need to discover new content with the need to minimize the load on the site’s server.
1.3 Challenges in Crawling
Crawling the web is not without challenges. Some of the key issues include:
- Duplicate Content: Googlebot encounters duplicate content, which can waste crawl budget and affect the quality of the index.
- Blocked Pages: Robots.txt files and nofollow tags can block Googlebot from accessing certain pages.
- Dynamic Content: Some websites use JavaScript to load content dynamically, which can be harder for Googlebot to crawl and index.
2. Indexing
2.1 What is Indexing?
Once Googlebot discovers a page, it processes the page’s content and adds it to Google’s index. Indexing involves analyzing the content, extracting information, and storing it in a way that allows for quick retrieval during a search query.
2.2 How Google Indexes Pages
Google’s indexing process includes several steps:
- Parsing the HTML: Googlebot parses the HTML of a page to understand its structure and content.
- Extracting Keywords: Keywords are extracted from the text to understand the page’s topic.
- Analyzing Media: Images, videos, and other media are analyzed and indexed separately.
- Storing Metadata: Metadata such as title tags, meta descriptions, and headers are stored for quick reference.
2.3 Handling Complex Content
Google has advanced capabilities to handle complex content:
- JavaScript and AJAX: Google can render JavaScript and AJAX to index dynamically generated content.
- Mobile-First Indexing: Google primarily uses the mobile version of a page for indexing and ranking, reflecting the shift towards mobile internet usage.
3. Ranking
3.1 What is Ranking?
Ranking is the process by which Google determines the order of search results in response to a query. Google’s ranking algorithm considers hundreds of factors to deliver the most relevant results.
3.2 Key Ranking Factors
Some of the key factors that influence ranking include:
- Keywords: Matching the search query with keywords found on web pages.
- Content Quality: Evaluating the quality of content based on factors like expertise, authoritativeness, and trustworthiness (E-A-T).
- User Engagement: Analyzing user behavior metrics like click-through rates and time spent on a page.
- Backlinks: Considering the number and quality of other sites that link to the page.
- Freshness: Giving preference to newer or regularly updated content.
- Page Speed: Factoring in how quickly a page loads.
- Mobile-Friendliness: Ensuring the page is optimized for mobile devices.
3.3 Algorithm Updates
Google’s ranking algorithm is continuously updated to improve the quality of search results. These updates can be broadly classified into:
- Core Updates: Major changes that significantly impact search results.
- Minor Updates: Smaller tweaks that refine the ranking process.
4. Displaying Results
4.1 Search Engine Results Page (SERP)
The Search Engine Results Page (SERP) is where Google displays search results. The SERP can include several types of results, each designed to provide users with the best possible information.
4.2 Types of Results
- Organic Results: Regular search results ranked based on relevance.
- Featured Snippets: Highlighted boxes at the top of the SERP that provide direct answers.
- Knowledge Graph: Information panels that provide quick facts about people, places, or things.
- Local Results: Listings for businesses or services near the user’s location.
- Rich Results: Enhanced listings that include images, reviews, and other interactive elements.
- Ads: Paid search results that appear at the top and bottom of the SERP.
4.3 Enhancements and Special Features
Google continuously enhances the SERP with new features:
- People Also Ask: A section that displays related questions and answers.
- Videos: Thumbnails and links to relevant videos.
- Images: Thumbnails and links to relevant images.
- News: Links to news articles related to the query.
5. Personalization
5.1 Why Personalization?
Google personalizes search results to provide more relevant results based on the user’s context. Personalization helps users find what they are looking for more quickly and efficiently.
5.2 Factors Influencing Personalization
- Location: Providing results relevant to the user’s geographic location.
- Search History: Tailoring results based on previous searches.
- Device: Optimizing results for the type of device being used (e.g., mobile vs. desktop).
- Language: Displaying results in the user’s preferred language.
5.3 Privacy Considerations
Google ensures that personalization respects user privacy:
- Account Controls: Users can manage their personalization settings in their Google account.
- Incognito Mode: Users can search without personalized results by using Incognito mode.
6. Continuous Improvement
6.1 Why Continuous Improvement?
The web is constantly evolving, and so are user expectations. Continuous improvement ensures that Google Search remains effective and relevant.
6.2 Methods of Improvement
- Algorithm Updates: Regular updates to the ranking algorithm to improve search quality.
- User Feedback: Analyzing user feedback to identify areas for improvement.
- Machine Learning: Leveraging machine learning to refine search algorithms and improve results.
- Research: Conducting research to stay ahead of emerging trends and technologies.
Conclusion
Google Search is a complex system that involves crawling, indexing, ranking, displaying results, personalization, and continuous improvement. Each component plays a crucial role in ensuring that users find the most relevant and useful information quickly and efficiently. By understanding how Google Search works, we can appreciate the technology and effort that goes into making it one of the most powerful search engines in the world.
Leading Social Media Optimization (SMO) Services in Delhi NCR
Social Media Optimization (SMO) is essential for enhancing a business’s online presence and engaging with a broader audience. Irade Technologies, a premier digital marketing agency based in Delhi NCR, offers top-tier SMO services to businesses in Noida, Greater Noida, Delhi, Faridabad, Loni, and Meerut. Their expertise in SMO helps businesses harness the power of social media to build brand awareness, drive traffic, and foster customer engagement.
What is Social Media Optimization (SMO)?
Social Media Optimization involves the strategic use of social media networks to manage and enhance an organization’s message and online presence. By optimizing social media profiles and content, businesses can attract more followers, increase engagement, and drive traffic to their websites. SMO complements other digital marketing efforts such as SEO and content marketing, creating a cohesive and effective online strategy.
Irade Technologies’ SMO Services
Irade Technologies offers a comprehensive range of SMO services designed to maximize the impact of social media platforms for businesses. Their approach combines creativity, strategic planning, and data-driven insights to deliver measurable results.
Profile Optimization
A strong social media presence starts with well-optimized profiles. Irade Technologies ensures that all aspects of a business’s social media profiles, including images, bios, links, and contact information, are fully optimized. This enhances visibility and makes it easier for potential customers to find and connect with the business.
Content Creation and Curation
Irade Technologies excels in creating and curating engaging content tailored to each social media platform. Whether it’s informative blog posts, eye-catching images, engaging videos, or interactive infographics, their content strategy is designed to captivate the target audience and encourage interaction. They also curate relevant content to keep the social media feeds active and engaging.
Strategic Posting and Scheduling
Timing is crucial in social media marketing. Irade Technologies uses advanced tools and analytics to determine the optimal times for posting content. By strategically scheduling posts, they ensure maximum reach and engagement. This consistent and timely presence helps to maintain a strong connection with the audience.
Community Building and Engagement
Building a loyal online community is at the heart of SMO. Irade Technologies engages with followers by responding to comments, messages, and mentions promptly. They also participate in relevant conversations and groups to increase visibility and foster a sense of community. This active engagement helps build trust and loyalty among followers.
Analytics and Reporting
To measure the effectiveness of SMO efforts, Irade Technologies provides detailed analytics and reports. They track key performance indicators (KPIs) such as follower growth, engagement rates, website traffic, and conversion rates. These insights help in refining strategies and demonstrating the return on investment (ROI) of SMO activities.
Advertising and Promotions
In addition to organic strategies, Irade Technologies leverages paid social media advertising to boost reach and engagement. They design and manage targeted ad campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, and others. By using precise targeting options, they ensure that ads reach the most relevant audiences, driving higher engagement and conversions.
Why Choose Irade Technologies for SMO Services?
- Expert Team: Irade Technologies boasts a team of skilled social media experts who stay updated with the latest trends and best practices.
- Customized Strategies: They tailor SMO strategies to meet the specific goals and needs of each business, ensuring a personalized approach.
- Proven Results: With a track record of successful campaigns, Irade Technologies delivers tangible results that enhance brand visibility and engagement.
- Comprehensive Service: From profile optimization to content creation and analytics, they offer a full suite of SMO services to cover all aspects of social media marketing.
- Client-Centric Approach: They prioritize client satisfaction, working closely with businesses to understand their objectives and deliver exceptional service.
For businesses aiming to strengthen their social media presence and engage with a broader audience, Irade Technologies provides the expertise and innovative strategies needed to succeed in the competitive digital landscape.
Frequently Asked Questions (FAQs) about Irade Technologies’ Services
1. What types of digital marketing services does Irade Technologies offer?
Answer: Irade Technologies offers a comprehensive range of digital marketing services including Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Social Media Optimization (SMO), Social Media Marketing (SMM), Email Marketing, Content Marketing, and Web Development.
2. How can Irade Technologies help improve my website’s SEO?
Answer: Irade Technologies enhances your website’s SEO through a variety of techniques such as keyword research, meta tag optimization, backlink development, and ongoing performance monitoring and optimization. These strategies are designed to improve your website’s visibility on search engine results pages (SERPs) and drive organic traffic.
3. What is the process for starting a PPC campaign with Irade Technologies?
Answer: To start a PPC campaign with Irade Technologies, they first conduct a thorough analysis of your business goals and target audience. They then develop a tailored ad strategy, create compelling ad copy, manage bids, and continuously monitor and optimize the campaign to ensure maximum ROI.
4. How does Irade Technologies ensure my social media accounts are effectively optimized?
Answer: Irade Technologies ensures effective social media optimization by fully optimizing your profiles, creating engaging content, strategically scheduling posts, actively engaging with your audience, and utilizing analytics to refine and improve social media strategies.
5. What makes Irade Technologies’ content marketing services unique?
Answer: Irade Technologies’ content marketing services are unique because they focus on creating high-quality, valuable content tailored to your target audience. Their strategies include blog posts, videos, infographics, and more, all designed to engage and convert visitors while establishing your business as an authority in its industry.
6. Can Irade Technologies help with e-commerce website development?
Answer: Yes, Irade Technologies specializes in developing secure, scalable, and user-friendly e-commerce websites. Their services include shopping cart integration, payment gateway setup, product catalog management, and customer account management to ensure a seamless online shopping experience.
7. How does Irade Technologies measure the success of their digital marketing campaigns?
Answer: Irade Technologies measures the success of digital marketing campaigns through detailed analytics and reporting. They track key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and ROI to assess the effectiveness and refine strategies as needed.
8. What industries does Irade Technologies serve?
Answer: Irade Technologies serves a wide range of industries including retail, healthcare, education, finance, real estate, technology, and more. Their customized strategies are designed to meet the unique needs and goals of businesses across various sectors.
9. How can email marketing services from Irade Technologies benefit my business?
Answer: Irade Technologies’ email marketing services can benefit your business by creating targeted email campaigns that increase engagement and drive sales. They focus on crafting compelling email content, segmenting audiences for more personalized communication, and continuously optimizing campaigns to ensure high deliverability and conversion rates.
10. What is the advantage of choosing Irade Technologies for web development?
Answer: Choosing Irade Technologies for web development ensures you receive a custom-built, responsive website that meets your specific business needs. Their team of experienced developers and designers creates websites that are not only visually appealing but also optimized for performance, user experience, and SEO, ensuring your online presence is both effective and engaging.
Google Business Profile chat and call history going away
Google’s recent announcement regarding changes to the Google Business Profile (GBP) has left many business owners and marketers contemplating the future of customer engagement on the platform. As part of these updates, the chat and call history features in GBP will be discontinued starting July 31, 2024. Google say’s:
“Beginning July 31, 2024, the chat and call history features in Google Business Profile will no longer be available. You won’t be able to interact with customers through chat or find customer call history from your Business Profile.
Customers can still find and contact your business through Google Search and Maps. They can learn more information about you from your website links, business description, photos, and anything else you share on your Business Profile. You’ll also continue to receive calls from your Business Profile and track other engagement metrics for your business, such as web traffic or directions requests. Learn how to check your Business Profile performance.”
Overview of the Changes
Key Dates to Remember
- July 15, 2024: Customers will no longer be able to initiate new chat conversations with businesses through Google. Existing chat conversations will notify customers about the impending phaseout of the feature.
- July 31, 2024: The chat feature will be completely removed from Google Business Profile. Consequently, businesses will no longer receive new chat messages, and the call history feature will also be discontinued. However, customers can still find and contact businesses through Google Search and Maps, and businesses will continue to receive calls and track other engagement metrics.
Google Say’s about the timeline:
- “Beginning July 15, 2024, customers won’t be able to start new chat conversations with your business from Google. Customers in existing chat conversations will be notified about the feature phaseout.
- On July 31, 2024, the chat feature will be removed from Google Business Profile. You won’t receive new chat messages. Additionally, you won’t find your call history in Google Business Profile. Customers can still find and contact your business through Google Search and Maps. You’ll also continue to receive calls from your Business Profile.”
Discontinued Features
- Chat Feature: The ability for customers to chat with businesses directly through GBP will be phased out. This includes the deprecation of all chat-related features, such as chat FAQs and the Google Business Messages API.
- Call History: The call history feature, which allows businesses to view a log of customer calls through GBP, will also be removed.
Continuing Services
- Businesses will still be able to receive calls from their GBP.
- Customers can still find business information, such as website links, business descriptions, and photos, through Google Search and Maps.
- Engagement metrics like web traffic and direction requests will remain available.
Impact on Businesses
The removal of chat and call history features from GBP will necessitate significant adjustments for businesses that heavily relied on these tools for customer communication and engagement.
Loss of Direct Communication Channel
For many businesses, the chat feature on GBP served as a primary method of customer interaction. It allowed for immediate, real-time communication, enabling companies to respond to inquiries, handle complaints, and process bookings or quotes efficiently. With this feature’s removal, businesses will need to explore alternative communication channels to maintain this level of customer service.
Need for Alternative Solutions
Businesses will need to redirect their communication efforts to other platforms. Here are some suggestions:
- Use Third-Party Chat Solutions: Numerous third-party chat applications can be integrated into a business’s website or social media platforms. Tools such as Facebook Messenger, WhatsApp Business, and live chat plugins for websites can be effective replacements.
- Enhance Phone Support: Since call history is also being removed, ensuring that your business phone number is prominently displayed and easily accessible on your GBP is crucial. Businesses should also consider improving their phone support systems to handle an increased volume of calls.
- Reserve with Google: For businesses in certain regions, the Reserve with Google platform provides an alternative for managing bookings and reservations. This service allows customers to book and pay for services directly through Google.
What Businesses Should Do Next
Download Past Records
To avoid losing valuable data, businesses should download records of past chat conversations and call history through Google Takeout. This data will be available for download until August 30, 2024. These records can be useful for analyzing past customer interactions and maintaining a continuity of service.
Redirect Customers
While the chat feature is still operational, businesses can update their welcome messages to inform customers of alternative communication channels. This proactive step will help ensure a smooth transition and minimize disruption to customer service.
Update Business Profile Information
If the chat feature was your primary method of contact, it is essential to add or update your business phone number on your GBP. This ensures customers can continue to reach you without relying on the chat feature. Make sure the phone number is visible and accurate.
Explore Other GBP Features
Despite the removal of chat and call history, Google Business Profile still offers valuable features for customer engagement. Businesses should leverage these features to their advantage:
- Photos and Videos: Regularly update your profile with high-quality photos and videos to attract and engage customers.
- Reviews and Ratings: Encourage satisfied customers to leave positive reviews. Respond to reviews to show that you value customer feedback.
- Posts and Updates: Use the GBP posts feature to share news, promotions, and updates about your business.
FAQs
Is the chat FAQs feature being deprecated along with GBP chat?
Yes, all chat features, including chat FAQs, will be discontinued by July 31, 2024.
I use Google Business Messages API. Will this impact me?
Yes, this change will impact users of the Google Business Messages API. For more information, refer to the updates on Google Business Messages.
Will this change impact any other GBP APIs outside of Messaging?
Yes, within the Performance API, the “BUSINESS_CONVERSATIONS” metric will no longer be available after July 31, 2024.
Will customers be notified of these changes?
Yes, starting July 15, 2024, customers in existing chat conversations will be notified about the feature phaseout. These notifications will continue until July 31, 2024, when GBP chat will no longer be supported.
Can customers still request a quote through GBP?
No, beginning July 31, 2024, customers will no longer be able to request quotes through GBP chat.
I used to get a lot of booking requests through chat. Are there any alternative solutions that I can explore?
Yes, in certain countries or regions, customers can reserve a service and pay for bookings through the Reserve with Google platform.
Can I redirect customers to an alternative communication channel?
Yes, while GBP chat is still live, you can update your welcome message to redirect customers to your alternative communication channels.
Will the call button on my Google Business Profile be updated to my original phone number instead of the Google forwarding number automatically?
Yes, numbers will be automatically updated to use the merchant’s supplied phone number in Google Business Profile.
If GBP chat was my primary contact method with customers, should I add my phone number to my Business Profile?
Yes, if your profile currently does not have a phone number or if the number is hidden, it is recommended to add one to your Business Profile by July 31, 2024.
Will this change affect all users?
Yes, these changes will impact all users of the product on July 31, 2024.
Conclusion
The upcoming changes to Google Business Profile, particularly the removal of the chat and call history features, represent a significant shift in how businesses will interact with their customers through the platform. While this may pose challenges, it also offers an opportunity for businesses to diversify their communication strategies and explore new tools and platforms for customer engagement.
By preparing in advance, downloading past records, and updating business profile information, businesses can ensure a smooth transition and continue to provide excellent customer service. Embracing alternative communication channels and enhancing existing ones will be key to maintaining strong customer relationships in the post-update landscape.
Detecting spam to provide you with relevant and trustworthy results
Detecting spam to provide you with relevant and trustworthy results
Google invests in mechanisms to ensure that sites do not rise to the top of search results by engaging in misleading or manipulative behavior. This is especially important because spam sites have the potential to hurt or mislead individuals.
Why Google fight against spam
Spam sites try to find their way to the top of search results using a number of strategies, such as repeating keywords repeatedly or showing Google content that differs from what visitors see (a practice known as ‘cloaking’ Is known). Hackers can even infiltrate legitimate websites and turn them into spam sites that send users to scams or worse.
Every day in 2020, Google’s systems discovered 40 billion spam pages.
How Google targets spams
Google has clear rules that identify spammy behavior and a clear method for appealing removals once violations have been resolved.
1. Just as a smart email system prevents spam from dominating your inbox, Google’s automated algorithms can identify most spams and keep it away from your top search results.
2. The remaining spams is dealt with manually by our spam removal staff, who reviews the pages and flags them if they violate webmaster guidelines. When we take manual action on content, our goal is to notify the creator to help resolve issues.
3. Once the issue is resolved they can apply for reconsideration. We process all reconsideration requests that we receive.
4. Google wants website owners to have the tools they need to run their sites smoothly. That’s why, over time, we’ve made significant investments in webmaster communications and outreach. In 2018, we issued more than 180 million communications notifying webmasters about spams problems on their sites.
Fighting spam to keep your results safe and useful is a daily challenge.
Although Google want to be completely honest about how search works, Google must also be careful not to give away too much information that would allow individuals to tamper with our search results and degrade the overall experience Can.
Google had to learn this lesson the hard way. Google’s founders published a seminal article on PageRank in 1999, a major innovation in Google’s algorithms. Following the study’s publication, spammers attempted to deceive Google by paying each other for links.
Search is a very useful tool. It enables individuals to discover, share, and access large amounts of content, no matter how they are connected or where they are located. We make every effort to ensure that you only see high-quality search results and no spams.
